Overview

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• abc carpet & home is a pioneer in the home furnishings industry, driving positive change through commerce. The company sources eco-friendly products, prioritizing sustainability and minimal environmental impact.
• Offers a wide range of high-quality carpets, furniture, and decor that reflect diverse styles.
• Collaborates with global artisans to preserve traditional craftsmanship and cultural heritage.
• Engages with local and global communities, promoting education and empowerment initiatives.

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Problem Statement

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• abc carpet & home is positioned to enhance operational efficiency by upgrading from its current technology and legacy systems, allowing it to better align with evolving customer needs and market trends.
• The e-commerce platform has an opportunity to integrate advanced features, such as AI-driven product recommendations and personalized shopping experiences, to significantly boost online engagement and conversion rates.

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Solutions

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• Implemented digital tools that provide consumers with insights into product origins and production processes, enhancing trust and accountability.
• Invested in research and development to create new product lines using sustainable materials and innovative designs, setting the brand apart in the market.
• Partnered with environmental organizations and influencers to amplify sustainability efforts and reach a broader audience while enhancing brand credibility.